Content strategy involves the creation of valuable content, which then provides trust and popularity over time. Then, out of the thousands of people viewing the content, it is proven statistically that some of them will take extra steps like actually purchasing the product or service advertised.
With content marketing, SEO is an indispensable tool. For some nitches, SEO is the primary source of generating traffic and therefore leads. Consider a travel agency, this is the type of niche that involves customers doing a lot of research online. The main goal would be to make sure that they have content optimized to find people asking questions about traveling.
Types of Content
Listicles are a great way to develop free value content; it is factual, rewarding, and will promote itself if done right.
You can have conversations with the authorities in your niche; this is also valuable content which will also help improve your trustability.
People love case studies because they are evidence-based content. You can write a comprehensive guide on something you have been working on, showing your observations from a detached point of view also improves trust.
In 2014 Infographics became very popular, and it still is in 2020. Here is another effortless way to provide free value content to your prospective customers; it is clear to read, shareable, and if done correctly, it is fun. Try out animated infographics too.
When it comes to web-based continent marketing, how-to articles are indispensable. Why? Because people are always asking about how to get one thing or the other done. How-to articles are a great source for SEO, they will bring a lot of trust from customers, and if done correctly, give your blog or website a sense of authority.
In case you haven’t noticed people love checklists, of course, they do! Lists make tasks more comfortable by giving instructions, clearing mental space, and so on. People want guidance on what to do next.
Reviews are another way of building trust, but you should be careful here; if this is not right, your page or website can lose credibility. It would be best if you made sure that your reviews are standard.
The web is a sea of Ultimate guide articles. People might love them, mostly because it promises to deliver everything one needs to know about a particular thing or challenge.
There is a reason for the sudden exponential growth of youtube and other video platforms online; everybody wants to consume information fast & easy and videos do precisely this. Video marketing can boost conversions, improve ROI, and help you build relationships with audience members.