The Art of Content Marketing

06th, March, 2021

Content marketing has gained a lot of attention lately. Still, honestly, so many people do not fully understand what it is. They conclude – describing it as a different form of basic marketing. The truth is, Content marketing is quite different from the traditional methods of marketing. 

You may have already seen our ads on platforms like Instagram or Facebook; these are media advertisement systems that we show our ads directly, to targeted customers. Afterward, we drive those customers to a webpage where we sell them our products or services. In content marketing there is a slight difference as to how this happens; rather than directly bombarding potential customers with ads, we try first to provide valuable content for them while building an audience that’ll lead to more potential customers.

In this article, just like many other articles you will get from us, we will show you great marketing strategies that will inevitably sell your product or service no matter the niche. So let’s jump right in.

What is Content marketing?

Content marketing is a strategic marketing style that entails the creation and distribution of valuable, relevant, and consistent content to attract and retain a well-collected audience.

Relevance is essential to any advertising strategy. If you have a product or service, you want to make sure as much as possible that your content is highly demanded by whoever is seeing your post or ad.

The content must be valuable in the sense that its quality must be high. 

Due to the increasing distraction we get from the fast upgrade of technology, it is getting more challenging to hold the attention of a person for more than a few seconds. Content marketing offers a way out since it focuses on producing relevant content with high-quality, consistently to form emotional bonds with customers; inevitably holding more of their attention. 

Content & Distribution Strategy

Content strategy involves the creation of valuable content, which then provides trust and popularity over time. Then, out of the thousands of people viewing the content, it is proven statistically that some of them will take extra steps like actually purchasing the product or service advertised. 

With content marketing, SEO is an indispensable tool. For some nitches, SEO is the primary source of generating traffic and therefore leads. Consider a travel agency, this is the type of niche that involves customers doing a lot of research online. The main goal would be to make sure that they have content optimized to find people asking questions about travelling. 

Types of Content

  • Listicles:

Listicles are a great way to develop free value content; it is factual, rewarding, and will promote itself if done right.

  • Having interviews:

You can have conversations with the authorities in your niche; this is also valuable content which will also help improve your trustability.

  • Case Studies:

People love case studies because they are evidence-based content. You can write a comprehensive guide on something you have been working on, showing your observations from a detached point of view also improves trust.

  • Infographics Animated:

In 2014 Infographics became very popular, and it still is in 2020. Here is another effortless way to provide free value content to your prospective customers; it is clear to read, shareable, and if done correctly, it is fun. Try out animated infographics too.

  • How-to articles

When it comes to web-based continent marketing, how-to articles are indispensable. Why? Because people are always asking about how to get one thing or the other done. How-to articles are a great source for SEO, they will bring a lot of trust from customers, and if done correctly, give your blog or website a sense of authority. 

  • Checklist:

In case you haven’t noticed people love checklists, of course they do! Lists make tasks more comfortable by giving instructions, clearing mental space and so on. People want guidance on what to do next.

  • Reviews:

Reviews are another way of building trust, but you should be careful here; if this is not right, your page or website can lose credibility. It would be best if you made sure that your reviews are standard. 

  • Ultimate guides:

The web is a sea of Ultimate guide articles. People might love them, mostly because it promises to deliver everything one needs to know about a particular thing or challenge.

  • Videos:

There is a reason for the sudden exponential growth of youtube and other video platforms online; everybody wants to consume information fast & easy and videos do precisely this. Video marketing can boost conversions, improve ROI, and help you build relationships with audience members. 

  • Podcasts: Podcasts are audio contents that can get consumed while doing several tasks. It is another excellent source of marketing. Podcasts are not so popular in Africa, but in the US they are very saturated content types.

Strategy to Content

Your Aim:

  • Develop brand recognition
  • Improve revenue
  • Have better conversions
  • Develop more brand Trust
  • Develop more user engagement
  • Get the best partners
  • Use the best KPIs:

Using KPIs means that you should identify quantifiable data that helps to record your progress; this feedback will help you determine whether or not you are moving closer to your goals.

These include site traffic:

  • Social media followers
  • Conversion level
  • Shopping cart neglect degree
  • Compared shipping rate trends
  • Aggressive value trends
  • Subscription sign-ups
  • Mentions (by customers and partners)
  • Backlinks
  • Work on relevance:

This part is all about your audience. Find out what the audience wants and deliver it. It would be best if you showed your audience why your brand is needed. If you do not know these already, then you have some research to do; remember that relevance is indispensable.

  • Choose your platform: 

It would help if you determined where your audience will find you. Some niches need unique social media platforms, so find out if social media, web, or youtube is the right platform for your content. 

  • Set a budget:

Setting a budget is very essential. Many people run into trouble for neglecting this part. Take some time to consider everything you need to start successfully, do not get biased about it, find out everything, then shape your results to fit your current situation.

  • Share created content:

Get a suitable content calendar and stick to it, this subliminally ensures your customers that your brand is consistent.

  • Analyze and measure the results:

With this, you can tell where you are and where you are going. You can make the best changes and increase the effort to grow your audience and their loyalty.

The truth is that when it comes to marketing, great content is king! So to succeed here, you need to find out the types of content that are most suitable for your business and its audience. You also need to set the right content marketing strategy; getting every step right is not easy but it is doable. So many companies are out there flopping it right now, which is why the best will surely stand out.

 Please choose the best strategy today, or you can let experts take care of every step you need. Here at iSpace, our digital marketing agency helps small businesses to build awareness and create successful branding online through content marketing. Contact us now.